UMUC-EUROPE GRADUATE PROGRAMS
BOWIE STATE UNIVERSITY

MGMT640 Syllabus

Course Title Strategic Management
Term TERM 4, 2003/2004
Education Center HEIDELBERG-GRAD
Faculty Member Stephen Marenka - smarenka@faculty.ed.umuc.edu

Faculty Contact Information:

Stephen Marenka, Jr., Collegiate Associate Professor
MBA, MSMIS, Certified Information Systems Analyst
Microsoft Certified Professional + Internet (NT4)
Microsoft Certified Systems Engineer (NT4)
Microsoft Certified Professional (Win2K)
Telephone: 06363-1608
U. S. Mail: PSC 2, Box 9304, APO AE 09012
German Mail: Am Brennofen 8, 67701 Schallodenbach

Consultation:

Office Hours: Before/after class, appointment or virtual meeting
Virtual Office Address:
E-mail address: marenkas@t-online.de
Web Page: http://faculty.ed.umuc.edu/~smarenka/

Class meeting times: 27/28 March, 17/18 April, 1/2 May, 15/16 May
0900-1600

Required Texts and Readings:

Text used exclusively in this course --

Wheelen, T. L. & Hunger, J.D. (2002). Strategic management and 
   business Policy 
(9th ed.). Upper Saddle River, NJ: Prentice Hall.

Texts used in multiple courses --

Weiss, C. H. (1998). Evaluation (2nd ed.). Upper Saddle River, NJ:
   Prentice Hall. Chapters 1, 2, 5, 8, and 13.

American Psychological Association. (2001). Publication manual of the
   American Psychological Association
(5th ed.). Washington DC:
   Author.

Supplementary Readings:

All graduate students should be prepared to utilize the UMUC online library. The library contains a large number of full text academic journals that are free of charge and immediately available. The library homepage also contains a number of links related to improving students’ research and writing skills.

Recommended Journals:

A variety of full-text, online, free-of-charge, and pay-per-view academic journals are listed on the PA Webboard (http://webboard.ed.umuc.edu/~pa).

Course Description:

Prerequisites: MGMT 511, MGMT 571, PUAD 501, and PUAD 524, or permission of the Program Director.Strategic Planning: analyses of operational systems and policy issues, and developing and implementing solutions to managerial problems. Students in the M.S. program are not eligible for MGMT 640. Students may receive credit for only one of the following courses: MGMT 640 or MGMT 503.
As a required, advanced, course in the management track of the MPA, this course builds on previous coursework and professional experience to focus on high level strategic and policy decisions. Upon completion of the course, participants should have an understanding of:
  • Principles of strategic management,
  • Strategy formulation and environmental scanning, and
  • The process of policy evaluation.

Course Objectives:

At the conclusion of this course the student will be able to:
  1. Develop an understanding of concepts, research, and theories concerning strategic management.
  2. Develop and apply a framework of analysis for practical problem solving.
  3. Develop conceptual skills integrating management issues in public and commercial organizations.
  4. Develop an appreciation for problems associated with globalization of the economy.
  5. Develop abilities to analyze, both qualitatively and quantitatively, the performance of people responsible for strategic decisions.
  6. Improve research capabilities and critical thinking required for strategic policy formulation and evaluation.
  7. Recognize and apply appropriate ethical standards as part of the strategic management process.

Grading Information:

Grades for this course will be assigned as follows:

A    90%
B    80 – 89%
C    70 – 79%
F    Below 70%

Please note that Bowie State University does not use "D" for graduate students. The grade F(a) is used to designate academic failure. F(n) is used to designate failure for non-completion. Grades of Incomplete or Withdrawal are governed by UMUC-Europe policies. For further details, please refer to the UMUC-Europe Graduate Catalog, available online at http://www.ed.umuc.edu/general_info/publications/catalogs or in your local Education Center.

Course Requirements:

Graduate school at the masters level focuses on helping students obtain the education needed for success as professionals in their chosen fields. Thus, UMUC-Europe Graduate Programs and Bowie State University share the common goals of promoting excellence in academic scholarship through thoughtful inquiry and the skillful application of knowledge and theory for the betterment of society. In order to maximize your graduate educational experience in general and this course in particular, you are required to:

25% Group Project – Strategic IT Project
20% Case Analysis (3 Cases)
15% Article Reviews (3 Reviews)
30% Midterm and Final Exam (15% each)
10% Class Participation
100% Total

Description of Course Requirements:

Participate in classroom discussions: You are expected to come to class prepared to engage in all discussions in a professional and informed manner. Usually this requires two to three hours work for every hour of face-to-face class time.

Article Reviews: Students will present article reviews on appropriate topics during the term. Each article will require a single double spaced page of review. Each review will be presented and discussed in class. Power Point slides are not required for article reviews. Students are graded on content, presentation and discussion. A copy of the original article will be submitted along with the review for grading.

Project Description: This is a group project requiring a professional analysis of an organization. PA students will select a real-world non-private sector case to be researched and presented in the class. It is imperative that we work closely together on this to select a project with appropriate direction and scope for this class. A preponderance of the concepts covered in the texts and lectures should be included in the analysis. Each analysis will also assume a strategic shift and an implementation plan for the shift. The following are the required deliverables: (1) A paper of approximately 20 pages double-spaced. (2) A group presentation that should consist of PowerPoint slides with notes for an oral presentation that would last about 30 minutes. All members are expected to participate in the presentation and be prepared to answer questions during the discussion period. An outline for the presentation is included below.

Case Analysis: This is a requirement for individual presentation and discussion of selected cases during the term. PA students will select from cases 5, 6, and 34 from Wheelen & Hunger, the Performance Management or Oregon cases located at my web site, http://faculty.ed.umuc.edu/~smarenka/ under Course Materials, or other suitable cases that one might find related to non-private sector organizations. Other cases need to be reviewed by me for suitability. Each case will require a written summary using the outline below. You will be expected to present each case and discuss it with the class. An outline for case analysis is listed below. You may amend the outline for these presentations. Case 1 is due for discussion at the beginning of weekend 2, Case 2 weekend 3 and Case 3 weekend 4. Each presentation will consist of PowerPoint slides and a short paper summarizing the major points. An outline for each presentation is presented below.

Case Analysis Outline
Background:
Company Name
Key Players and Key Events
Products/Services
Analyze Current Status:
Mission Statement
Past and Present Strategies (and Objectives)
Past and Present Performance
Examine Prospects for the future:
Environmental Analysis (consider Opportunities and Threats)
Macro (circle chart)
Industrial (five forces)
Stakeholders
Internal Analysis (consider Strengths and Weaknesses)
Function Areas
Leadership, Culture, Organizational Structure, Processes, Staff
Resources, Organizational Climate, Communications, etc.
SWOT (Strengths, Weakness, Opportunities and Threats)
Clearly Define the Major Corporate Problem(s)/Opportunities
Set the future course:
Develop a list of 10 Feasible Alternatives (Strategic Shifts for the Group Project)
Compare Alternatives Against Corporate Objectives
Select One Alternative (Or Combinations of Alternatives) and a Contingency (For Group Project this is your strategic shift)
Put the Strategy to Work:
Develop Implementation Plans for Each Functional Area Affected
Develop Implementation Plans for Other Organizational Attributes
Evaluate and Control: Develop a plan for Controlling/Measuring Success (Meeting Objectives)

Course Schedule:

This schedule presents 16 units or modules, with each meeting corresponding to a regular three-hour weekday meeting.

27 March AM: Initial meeting:
Introductions
Review of syllabus
Clarification of goals, objectives and requirements
Orientation to subject
SMB Chapters 1, 2

27 Mar PM: Second meeting:
SMB Ch 3, 4
SMB Ch 14

28 Mar AM: Third meeting:
Evaluations 1

28 Mar PM: Fourth meeting:
Evaluations 2

17 Apr AM: Fifth meeting:
SMB Ch 5, 6, 7
Article and Presentation

17 Apr PM: Sixth meeting:
Evaluations 5
Article and Presentation

18 Apr AM: Seventh meeting:
SMB Ch 8, 9
Article and Presentation

18 Apr PM: Eighth meeting:
SMB Ch 10
Examination

1 May AM: Ninth meeting:
SMB Ch 11
Article and Presentation

1 May PM: Tenth meeting:
Evaluations 8

2 May AM: Eleventh meeting:
Evaluations 13
Article and Presentation

2 May PM: Twelfth meeting:
Article and Presentation

15 May AM: Thirteenth meeting:
Article and Presentation
15 May PM: Fourteenth meeting:
Article and Presentation

16 May AM: Fifteenth meeting:
Student Group Presentations

16 May PM: Sixteenth meeting:
Student Group Presentations
Course evaluations
Examination

Academic Policies:

Please refer to the UMUC–Europe Graduate Catalog or from your local Education Center, for information on the following:

  Academic Integrity
  Course Load
  Exception to Policy
  Grade Appeal Process
  Make-up Examinations
  Nondiscrimination
  Students with Disabilities

Hard copies of the catalog are available at your local Education Center.

Faculty Bio:

A retired field grade U. S. Air Force jet fighter pilot, Steve Marenka has an extensive practical background in administration and management at many operational levels, including both command and staff positions and computer intensive operating environments. His academic education includes: a Bachelor of Science degree in Business Administration and Economics from the University of Maryland; a Master of Business Administration degree in Financial Management from Saint Mary's University, San Antonio, Texas; an Information Systems Analyst Certificate and a Master of Science in Management Information Systems from Bowie State University, Europe; resident graduate of Air Command and Staff College at Maxwell AFB, Al.; studies at the University of the Saarland at Saarbrücken, including a German language proficiency certificate; and, a diploma in electronics from Devry Institute. Steve holds the qualification and teaches Microsoft Certified Systems Engineer courses. He has also provided consulting services for firms in the United States and Europe, addressing problems ranging from marketing analysis of demographic and location data, finance and computer applications and training, providing services in both German and English. He was once comptroller of the Marenka Stainless Steel Corporation, a closely held family corporation, and served as business manager for several private organizations. He has had considerable teaching experience in the classroom, both in the military and at the university level, teaching general management, human relations and technical courses.


Last updated by Stephen Marenka: February 24, 2004, 10:48 am
Find this syllabus linked from the schedule at: http://www.ed.umuc.edu/schedule