UMUC-EUROPE GRADUATE PROGRAMS
BOWIE STATE UNIVERSITY

MGMT640 Syllabus

Course Title Strategic Management
Term TERM 1, 2004/2005
Education Center ROTA-GRAD
Faculty Member Edmund Deaton - edeaton@faculty.ed.umuc.edu

Faculty Contact Information:

Class meeting times: Tuesday and Thursday evenings from 1845 until 2130.
The term begins August 24 and ends October 21.
INSTRUCTOR: Edmund I. Deaton
e-mail: edeaton@faculty.ed.umuc.edu
phone: 956 81 38 51 (h) 639 55 02 64 (c)

Consultation:

Dr. Deaton will be available 30 minutes before each class meeting. He will be available after every class meeting. He is also available by appointment, e-mail and telephone. We will use the WebBoard for consultation.

Required Texts and Readings:

Text used exclusively in this course --

Wheelen, T. L. & Hunger, J.D. (2002). Strategic management and 
   business Policy 
(9th ed.). Upper Saddle River, NJ: Prentice Hall.

Texts used in multiple courses --

Weiss, C. H. (1998). Evaluation (2nd ed.). Upper Saddle River, NJ:
   Prentice Hall. Chapters 1, 2, 5, 8, and 13.

American Psychological Association. (2001). Publication manual of the
   American Psychological Association
(5th ed.). Washington DC:
   Author.

Supplementary Readings:

All graduate students should be prepared to utilize the UMUC online library. The library contains a large number of full text academic journals that are free of charge and immediately available. The library homepage also contains a number of links related to improving students’ research and writing skills.

Recommended Journals:

A variety of full-text, online, free-of-charge, and pay-per-view academic journals are listed on the PA Webboard (http://webboard.ed.umuc.edu/~pa).

Course Description:

Prerequisites: MGMT 511, MGMT 571, PUAD 501, and PUAD 524, or permission of the Program Director.Strategic Planning: analyses of operational systems and policy issues, and developing and implementing solutions to managerial problems. Students in the M.S. program are not eligible for MGMT 640. Students may receive credit for only one of the following courses: MGMT 640 or MGMT 503.

Course Goals:

As a required, advanced, course in the management track of the MPA, this course builds on previous coursework and professional experience to focus on high level strategic and policy decisions. Upon completion of the course, participants should have an understanding of:
  • Principles of strategic management,
  • Strategy formulation and environmental scanning, and
  • The process of policy evaluation.

Course Objectives:

At the conclusion of this course the student will be able to:
  1. Develop an understanding of concepts, research, and theories concerning strategic management.
  2. Develop and apply a framework of analysis for practical problem solving.
  3. Develop conceptual skills integrating management issues in public and commercial organizations.
  4. Develop an appreciation for problems associated with globalization of the economy.
  5. Develop abilities to analyze, both qualitatively and quantitatively, the performance of people responsible for strategic decisions.
  6. Improve research capabilities and critical thinking required for strategic policy formulation and evaluation.
  7. Recognize and apply appropriate ethical standards as part of the strategic management process.

Grading Information:

Grades for this course will be assigned as follows:

A    90%
B    80 – 89%
C    70 – 79%
F    Below 70%

Please note that Bowie State University does not use "D" for graduate students. The grade F(a) is used to designate academic failure. F(n) is used to designate failure for non-completion. Grades of Incomplete or Withdrawal are governed by UMUC-Europe policies. For further details, please refer to the UMUC-Europe Graduate Catalog, available online at http://www.ed.umuc.edu/general_info/publications/catalogs or in your local Education Center.

Course Requirements:

Graduate school at the masters level focuses on helping students obtain the education needed for success as professionals in their chosen fields. Thus, UMUC-Europe Graduate Programs and Bowie State University share the common goals of promoting excellence in academic scholarship through thoughtful inquiry and the skillful application of knowledge and theory for the betterment of society. In order to maximize your graduate educational experience in general and this course in particular, you are required to:

25% Group Project – Strategic IT Project
20% Case Analysis (3 Cases)
15% Article Reviews (3 Reviews)
30% Midterm and Final Exam (15% each)
10% Class Participation
100% Total

Description of Course Requirements:

You are required to conduct professional-level research, including appropriately citing works of others and avoiding plagiarism. Resubmission of course work from previous classes (whether or not taken at UMUC, UMUC-Europe or BSU), partially or in its entirety, is not acceptable in this course and will result in an automatic failure on the assignment.

Participate in classroom discussions: You are expected to come to class prepared to engage in all discussions in a professional and informed manner. Usually this requires two to three hours work for every hour of face-to-face class time.

Article Reviews: Students will present article reviews on appropriate topics during the term. Each article will require a single double spaced page of review. Each review will be presented and discussed in class. Power Point slides are not required for article reviews. Students are graded on content, presentation and discussion. A copy of the original article will be submitted along with the review for grading.

Project Description: This is a group project requiring a professional analysis of an organization. PA students will select a real-world non-private sector case to be researched and presented in the class. It is imperative that we work closely together on this to select a project with appropriate direction and scope for this class. A preponderance of the concepts covered in the texts and lectures should be included in the analysis. Each analysis will also assume a strategic shift and an implementation plan for the shift. The following are the required deliverables: (1) A paper of approximately 20 pages double-spaced. (2) A group presentation that should consist of PowerPoint slides with notes for an oral presentation that would last about 30 minutes. All members are expected to participate in the presentation and be prepared to answer questions during the discussion period. An outline for the presentation is included below.

Case Analysis: This is a requirement for individual presentation and discussion of selected cases during the term. PA students will select from cases 5, 6, and 34 from Wheelen & Hunger, or other suitable cases that one might find related to non-private sector organizations. Other cases need to be reviewed by me for suitability. Each case will require a written summary using the outline below. You will be expected to present each case and discuss it with the class. An outline for case analysis is listed below. You may amend the outline for these presentations. Case 1 is due for discussion at the beginning of the fifth class meeting, Case 2 the beginning of the ninth and Case 3 at the beginning of the thirteenth class meeting. Each presentation will consist of PowerPoint slides and a short paper summarizing the major points. An outline for each presentation is presented below.

Case Analysis Outline
Background:
Organization Name
Key Players and Key Events
Products/Services
Analyze Current Status:
Mission Statement
Past and Present Strategies (and Objectives)
Past and Present Performance
Examine Prospects for the future:
Environmental Analysis (consider Opportunities and Threats)
Macro (circle chart)
Industrial (five forces)
Stakeholders
Internal Analysis (consider Strengths and Weaknesses)
Function Areas
Leadership, Culture, Organizational Structure, Processes, Staff
Resources, Organizational Climate, Communications, etc.
SWOT (Strengths, Weakness, Opportunities and Threats)
Clearly Define the Major Organizational Problem(s)/Opportunities
Set the future course:
Develop a list of 10 Feasible Alternatives (Strategic Shifts for the Group Project)
Compare Alternatives Against Organizational Objectives
Select One Alternative (Or Combinations of Alternatives) and a Contingency (For Group Project this is your strategic shift)
Put the Strategy to Work:
Develop Implementation Plans for Each Functional Area Affected
Develop Implementation Plans for Other Organizational Attributes
Evaluate and Control: Develop a plan for Controlling/Measuring Success (Meeting Objectives)

Course Schedule:

This schedule presents 16 units or modules, with each meeting corresponding to a regular three-hour weekday meeting.

24 Aug: Initial meeting:
Introductions
Review of syllabus
Clarification of goals, objectives and requirements
Orientation to subject
SMB Chapters 1, 2

26 Aug: Second meeting:
SMB Ch 3, 4
SMB Ch 14

31 Aug: Third meeting:
Evaluations 1

2 Sep: Fourth meeting:
Evaluations 2

7 Sep: Fifth meeting:
SMB Ch 5, 6, 7
Article and Presentation

9 Sep: Sixth meeting:
Evaluations 5
Article and Presentation

14 Sep: Seventh meeting:
SMB Ch 8, 9
Article and Presentation

16 Sep: Eighth meeting:
SMB Ch 10
Examination

21 Sep: Ninth meeting:
SMB Ch 11
Article and Presentation

23 Sep: Tenth meeting:
Evaluations 8

28 Sep: Eleventh meeting:
Evaluations 13
Article and Presentation

30 Sep: Twelfth meeting:
Article and Presentation

5 Oct: Thirteenth meeting:
Article and Presentation

7 Oct: Fourteenth meeting:
Article and Presentation

12 Oct: Fifteenth meeting:
Student Group Presentations

14 Oct: Sixteenth meeting:
Student Group Presentations
Course evaluations
Examination

Academic Policies:

The University has a license agreement with Turnitin.com, a service that helps prevent plagiarism from internet resources. I may be using this service in this class by either requiring students to submit their papers electronically to Turnitin.com or by submitting questionable text on behalf of a student. If you or I submit part or all of your paper, it will be stored by Turnitin.com in their database throughout the term of the University's contract with Turnitin.com. If you object to this temporary storage of your paper, you must let me know no later than two weeks after the start of this class. Please Note: If you object to the storage of your paper on Turnitin.com, I may utilize other services to check your work for plagiarism

The official university policy on Plagiarism and Academic Dishonesty can be found at http://www.umuc.edu/policy/aa15025.shtml. Section I.C. states: "Faculty may determine if the resubmission of course work from previous classes (whether or not taken at UMUC), partially or in its entirety, is acceptable when assigning a grade on that piece of course work. Faculty must provide this information in their written syllabi. If the resubmission of course work is deemed to be unacceptable, a charge may not be brought under this Policy and will be handled as indicated in the written syllabi."

Please refer to Description of Course Requirements for specific information on how resubmissions will be treated in this course and to the UMUC-Europe Graduate Catalog for information on the following:

Academic Integrity
Course Load
Exception to Policy
Grade Appeal Process
Make-up Examinations
Nondiscrimination
Students with Disabilities

Hard copies of the catalog are available at your local Education Center.

Faculty Bio:

INSTRUCTOR: Edmund I. Deaton, Ph.D.
Dr. Deaton received his Ph.D. in Mathematics from The University of Texas. He has been teaching and doing research in Computer Science since 1980. After many years at San Diego State University he retired in 1992. He was a visiting professor at Hope College, Holland, Michigan during 1993-1995. He spent two years at Oklahoma State University from 1980 to 1982 as a visiting professor and visited there again in 1992. He worked as a management consultant with a Southern California consulting firm for several years in the 1980's. He specialized in database design for governmental entities. He has been with the University of Maryland, European Division since 1995. He teaches in the graduate MIS program and also teaches undergraduate computer science courses. His academic specialty is data base design. His primary hobbies are hiking and Alpine climbing. Although based in Heidelberg, he calls Rota, Spain home and hopes to be assigned there for some time each year. He is currently living in Rota, Spain and will be there until January, 2005. Phone (Rota) 956 81 38 51 (h) 639 55 02 64 (c).


Last updated by Edmund Deaton: July 14, 2004, 3:15 pm
Find this syllabus linked from the schedule at: http://www.ed.umuc.edu/schedule